First, include everything you can possibly think of about your topic. Brainstorm every piece of advice you’ve ever heard and be creative to come up with anything that might be useful to people learning about your subject. For example, our interview page is rich, deep, and full of tons of tips. We’re aiming for as exhaustive as possible, not a quick read.
Then Google advice for the area you’re writing about and make sure you’re including all the good tips you find there as well. For example, the resumes page has Dos and Don’ts from dozens of articles around the web, all sorted and put into one place.
Ask other mentors for help. Perhaps they have ideas to add as well. Our LinkedIn profiles article has tips from dozens of LinkedIn experts and we add new things to it all the time!
Make sure each piece of advice is practical and specific. For example, our page on stress gives specific tips about how to meditate and destress; it doesn’t just say to relax. We suggest progressive muscle relaxation and provide details on exactly how to do it.
Do share personal stories that will help add context to your suggestions and as an example of how they work in practice. This is especially important in mental health. But don’t aim for inspirational, vague, or fluffy except in the heading lines or the conclusion.
Finally, add links! You might not have time to talk about everything in your article, but you should link to other resources out there that can help people learn more about your subject. Check out our page on learning artificial intelligence for a great example of this.